How do you see your business? Many business owners can provide a good description of what their business does by citing goods and services and major activities. If you ask how it performs, they can recite financial statistics. Although using historical measurements can be steering by the wake and does not always predict future success. Many, however, do not have a clear idea of how their business creates and delivers value which places them at a severe disadvantage when planning their business future.
A good tool, which I use often, is the Business Model Canvas developed by Alexander Osterwalder at Strategyzer.com in 2008. The BMC has quickly become an industry standard used by large companies such as GE and Google as well as many new startups.
The BMC (See above) is a visual representation of the key elements of your business from products to customer and resources and supplier to customer channels and on a single sheet helps you understand how these different elements work together to create value for you and your customer.
The Canvas can be placed on a white board and divided into the following sections:
Your team should collaborate to develop the “as-is” canvas so a common understanding of the business is shared. You should focus on the core elements with a short description, i.e. should be able to write on a post-it notes with a sharpie. Next do a SWOT analysis and then define a “to-be” model that will help you exploit your strengths, minimize your weaknesses and position your company for success.
If interested in more information on the BMC, please email me at info@delaneymgmt.com and I will send a write up with some excellent links.