A strong meme today is the disruption caused by new application of technology. From IoT, AI to progressive web apps, the new technologies are drastically changing how we do our jobs. Yet, a 2018 McKinsey survey shows that only 16% of respondents say their organization’s digital transformation have successfully improved performance and prepared them to benefit from the change in the long run. This is a low retention rate for strategically important and high effort initiatives.
The lack of success is typically caused by failure to plan all aspects of the transformation. The usual focus on aligning the technology to processes is not enough. A three-dimensional approach is required which also aligns strategic priorities and workforce management, but how do we achieve this?
A common technique with new projects is using a business model to provide a share view of the venture which shows the value-added activities and resources, i.e. getting everyone on the same page on how your business achieves its strategic objectives. You can use the model to demonstrate changes need for strategic initiatives or simply what we need to do better. Finally, you make sure the business model aligns with the data model so your technology is aligned with your performance requirements Remember, the original strategy is based on assumptions made during planning, as the project proceeds you should continuously update the models to incorporate actual results and customer responses. A reality alignment.
The third dimension is actively aligning the workforce to the new environment. The new technology will significantly change roles and responsibilities and how the organization interacts with each other and customers. It is a cultural change and requires effort beyond skills training and process changes but also dedicated effort to gain buy-in from your staff. As Peter Serge (author of the Firth Discipline) notes “people don’t resist change, they resist being changed”. A common oversight is forgetting that business is done by and for human beings, to avoid failure your technical and strategic planning must have a human dimension.
By aligning the data model, business model and cultural models you will be on the path to success.