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Internal Pitch Deck

Michael Delaney • November 26, 2020

Publiched 7/3/18

As business owners, we constantly make decisions on how best to use our resources, especially working capital. While many decisions are routine such as whether to lease or buy small equipment, occasionally we need to make a major investment, such as creating a new product, opening a new location or expanding a service line. An internal pitch deck is a good decision tool for these situations especially if the venture will be funded internally. You essentially use the pitch deck to convince your self the project is a good investment.


A pitch deck is a brief presentation, typically 15-20 minutes in length usually done in PowerPoint with a quick overview of your business plan used to pitch an idea to investors, partners or customers. In this case creating one for yourself will help organize your idea and provide information to make a strong decision.

Your pitch deck should have the following slides:


  1.  Your vision or value proposition – a one sentence description of your business idea and what value you provide your customers.

2. The problem you are solving and for who

3. The target market, what is the potential size of the opportunity?

4. The solution – what does your product or service do to resolve the problem?

5. Traction – your expected sales and growth and how you will get first customers or validate the product?

6. Market and sales strategy – how will you find and win customers, what is your products advantage?

7. Business model – how will you deliver value and make money, what key activities and resources will you require?

8. Your team – what key roles and expertise are needed to be successful?

9. Financial – high level sales, profits and number of customer and what investment will be required in working capital and labor.

10. Competition – what are the alternates, what makes you the preferred option?


There are other slides you can add but these are at the core. I would suggest an additional slide for the “do nothing” alternative where you list pros and cons of not doing the new product. You will now have a structured way of gathering the information to make a sound decision. If you decide to proceed you also have the basis for developing your plan.


By Michael Delaney November 26, 2020
Originally posted on 6/19/2019
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